I doubt if there is another company with more history and experience with CoQ10 than ProCaps Labs and this unique formula reflects that expertise. It is often said that a chain is only as strong as its weakest link, so it makes no sense to deliver CoQ10 for its energy benefits without the key cofactors required for CoQ10 to accomplish its remarkable energy work. It is well established that not only is our body’s CoQ10 supply reduced as we get older, or experience stress, or take certain medications, but there are other critical energy nutrients that are just as scarce (or even more scarce) as CoQ10, such as Vitamin B12. We learned long ago that a CoQ10 formula that only offers CoQ10 will often fail to deliver its benefits to the folks who need them most, which is why our CoQ10 formulas have always been so uniquely comprehensive and, as a result, uniquely effective. In short, if you want your investment in CoQ10 to deliver, then we must give the remarkable power of CoQ10 the support it requires to function at its very best. After a few decades of experience, our CoQ10 has evolved into a proven comprehensive formula combining our pure Natural CoQ10 with its most vital synergistic (beneficial) nutrients. It is unique in many ways, but most importantly in how well it works when you use it.
As I said above, I have learned that it is not just important that I bring you the finest quality vitamins that are easy to swallow, gentle on your stomach and promise exceptional benefits, but in this day and age, VALUE is perhaps the most important thing I can offer. No Today’s Special exemplifies the value better than this one. You will notice that this year’s Today’s Special is 100% pure CoQ10 (ubiquinone) and not combined with 10% TruQ10 (QH – ubiquinol) as in the past. It is important to remember that both forms are virtually identical, apart from the presence of two tiny hydrogen atoms that easily come and go making the two molecules completely interchangeable and easily convertible from one into the other. After years of using both ingredients, I have shifted my personal use back to pure CoQ10 rather than TruQ10, since it delivers its benefits and at a far greater value. Our Medical Director, Dr. Joe D. Goldstrich, MD, a cardiologist, has also concluded the same thing from his own personal experience and review of the science. These two forms of CoQ10 are all but indistinguishable in the laboratory and in our bodies, so I find the dramatically higher cost of TruQ10 (3 to 8 times more!) not warranted, particularly given our present economy. I would rather see you spend less and get more benefits. I suppose it is unusual that the person selling the product tells you that the less expensive option is better, but it is clearly the case where TruQ10 (QH) costs 300-800% more. After years of experience using both forms of CoQ10, I am convinced that by far the best value, the most researched and the most important ingredient to deliver is pure CoQ10. TruQ10 is a wonderful ingredient, since it is really just CoQ10 after all, but I cannot justify paying three to eight times more for TruQ10 when the huge weight of the research compels a decision to enjoy the benefits of pure, natural CoQ10. The ingredients are virtually identical, yet TruQ10 (QH) does not have the research to justify spending so extravagantly on it. Of course, I will always have both ingredients available, but my first choice and by far the smarter value is to spend less and get more science and research with pure, natural CoQ10.
It will be my privilege to offer the world’s finest natural CoQ10 in an ultra-high potency, comprehensive formula at its best price ever – on ALL sizes! Plus, for anyone who wants to save the most, we will have our largest size ever – a 600 capsule supply. In other words, on Sunday October 16th we will offer the best value ever on what I have always considered to be the most important single capsule I produce. I never expected to be able to offer this kind of value and I doubt it will ever repeat itself, so please take advantage and enjoy!
Best of health,
Andrew
