The World’s Most Delicious and Heart Healthy Chocolate
I hope everyone enjoyed their Thanksgiving. It is nice to have a day devoted to the celebration of something as important as Gratitude. Spiritual thinkers and scientists alike now tell us that feelings of gratitude are among the healthiest feelings we can indulge. Amid all the challenges of daily life, gratitude is oftentimes the last emotion we can manage to muster, so hopefully, Thanksgiving is a reminder that, despite all the difficulties we all face, we are all still blessed by our faith, health, family and friends. I wish everyone a wonderfully healthy and happy holiday season.
Speaking of the holiday season, I thought that this would be the perfect time to introduce our new ChocoNuvo Heart Healthy Dark Chocolate. We literally just finished our first production run of ChocoNuvo and the result is truly exceptional. It is, without question, the world’s finest and most delicious Dark Chocolate you will ever taste and it is also the heart healthiest. In over 36 years of making unique products, I must say that ChocoNuvo is among the most outstanding products we have ever created. It is unlike any other chocolate available anywhere in the world. It is not just the best dark chocolate experience, but the first chocolate that will measurably lower cholesterol. ChocoNuvo establishes a new standard for heart healthy chocolate.
I am always excited about my upcoming TV shows, particularly when we do a Live Factory Remote like we are doing tomorrow night and Saturday. However, I can’t recall the last time I was so eager to introduce a new product, but ChocoNuvo presents a healthy opportunity not just for vitamin-lovers, but for everyone who enjoys chocolate. It will be available at midnight on Friday and as our Today’s Special throughout the day on Saturday (shows at noon and 9 PM Eastern Time). Because this was our first production run of ChocoNuvo, it was a small one, so there is a good chance we will not have enough ChocoNuvo to last the entire day, but not to worry since we will produce more in January and February to have available in March. Unlike vitamins, ChocoNuvo requires months of careful planning and preparation to create. In the next few paragraphs, I will explain why it takes months to create ChocoNuvo and how several unusual events perfectly converged to give birth to this unusual and exceptional product.
Over the last several years, I have received hundreds of requests to make a vitamin containing a standardized cocoa extract. Initially, I thought that would be easy to do – like our standardized Green Tea extract, but that was not the case. Sure, it would be great to offer a simple capsule that offers all the incredible benefits of dark chocolate, but the more I examined the materials and the research, the more discouraged I became. Although it would have been very popular, there was no way I could ethically make a cocoa/chocolate extract supplement, since I would not be confident in its benefits. It turns out that the best and only way to be assured of all the health benefits of chocolate was to eat high quality, rich dark chocolate. That is good news for many of us! I did not plan on making chocolate, but that was about the same time Muriel wanted to lower her cholesterol (and she LOVES chocolate). I have always known the healthiest of dark chocolate possesses a dry texture compared to much creamier milk chocolate. Folks love the rich taste of dark chocolate, but the high content of protective compounds creates a drier texture than creamy milk chocolate. In short, they love the rich flavor of dark chocolate, but they prefer the creamy texture of the milk fat in milk chocolate. Unfortunately, it is scientifically well-established that milk detracts from the health benefits of chocolate, so there is really no such thing as “healthy” milk chocolate. By the way, for the same reason, if you are seeking its health benefits, dark chocolate should not be consumed with milk. Not to be discouraged, our research was about to take a very lucky turn.
The active ingredient in our CholestaCare dietary supplement is called a Plant Sterol. It is an ingredient naturally found in plants and healthy vegetables and it powerfully lowers cholesterol. In fact, it has been approved by the US FDA to lower Total and LDL cholesterol and to actually reduce the risk of heart disease. It exists in a powdered form which we deliver in our CholestaCare capsules, but what many folks forget is that Plant Sterols also exist in another form called a Plant Sterol Ester, which, interestingly enough, has the texture of fat. I suspect you are now anticipating where this is going. In developing this extra-heart healthy chocolate idea, we had the “silly” notion that perhaps the naturally occurring fat found in cocoa beans would mix nicely with Plant Sterol Esters, since the latter looks and behaves like fat. And Lo and Behold! The marriage of our rich Dark Chocolate with our Plant Sterol Esters created the best tasting, best texture Dark Chocolate possible! Our Dark Chocolate has the rich taste of the world’s finest Dark Chocolate with the creamy texture of Milk Chocolate. Most remarkably, this superior texture results from its powerful cholesterol-lowering power! So, we start with the best Dark Chocolate and all its inherent benefits for heart, brain and circulatory health; and then we made it taste better and also reduce Cholesterol and heart disease risk. Dark Chocolate has been shown in numerous studies to reduce cardiovascular risk, blood pressure, etc., but our Dark Chocolate is in a class by itself when it comes to cholesterol reduction. Now you probably understand why I am so excited. It is the most delicious “vitamin” in the world.
For centuries, chocolate was viewed as a luxury and almost “sinful,” but today, ChocoNuvo truly is a healthy addition to any diet. Also, because our chocolate only comes in 26-calorie squares, it is naturally and effectively portion-controlled. It is intended as a delicious, healthy treat. In fact, each 26-calorie square offers the equivalent of a capsule of CholestaCare, at not much more than the price of CholestaCare itself. Even better, our 74% Cocoa Dark Chocolate is Organic and Fair Trade. If you compare price, it is likely less expensive than many ordinary chocolate squares and Organic, Fair Trade Chocolate is far more expensive than standard – not to mention that each square contains the complete equivalent of a capsule of CholestaCare. Most importantly, this is not a drug, so you do not have to worry about side effects or overdosing on its ingredients, but of course, even the healthiest chocolate should be consumed in moderation, so we recommend no more than one or two squares with each meal.
As I mentioned, our first production run was small, so our supplies may well be limited tomorrow and Saturday. I hope we have enough to last the day, but ChocoNuvo will be back in March and although always a bit limited, we will do our best to keep it in stock at all times in the future. ChocoNuvo production is not easy, since we must always reserve our own Organic, Fair Trade Cocoa Beans months in advance, and then we commence the complex work of importing the beans and creating our uniquely and powerfully healthy Dark Chocolate. Mind you, I tasted hundreds of different kinds of chocolate before I found the best tasting beans for us to start with. Again, not to worry, we will have more available in March and we might even create a 91% version as well for those who are serious about cocoa content. We are also already considering flavored versions (using natural extracts), such as peppermint, orange, etc., and in the future, we may consider adding small amounts of healthy nuts (almonds, cashews, walnuts, macadamia nuts, etc.). These will be fun projects in the years to come that, of course, will only be done to meet your requests and requirements. Please let me know your thoughts and ideas. Also, Muriel is working on a healthy chocolate cookbook as well. By the way, the name came from the fact that Muriel and I only speak French around the house and the word for “new” in French is “nouveau” and when I told her I was creating a “nouveau chocolat” or a new chocolate, I thought it was a nice, simple, natural name. It was a tossup between either NuvoChoco or ChocoNuvo and the latter won out. It truly is a New Chocolate!
The holidays are here and what better time could there be to share the gift of health. I am very proud of what we have accomplished and I am confident that when anyone tries ChocoNuvo, they will swear it is the most delicious, “sinful” Dark Chocolate they have ever tasted, and I hope the fact that it is so amazingly healthy does not detract from that “sinful” experience!
Enjoy and Best of Health!
Quickly answering a few questions from below:
Because it is the holidays and I know how complicated things can become, we will have Flexpay on all but the $24 smallest size. Specifically, we will have 2-Flex on the $39 Size and 3-Flex on the $69 Economy Size and then 5-Flex on the $129 Ultra-Economy Size. You will see tomorrow, but our sizes will be 30, 60, 120 and 300 with each ChocoNuvo Square providing the equivalent of a capsule of CholestaCare. In other words, this is just like a 30, 60, 120 or 300 capsule supplies of CholestaCare except a whole lot tastier.
As far as sugar and carb content, it is low in both with each 26-calorie serving only containing 2 grams of total carbohydrate of which one gram is sugar and one third is fiber, so there is actually less than 2 grams of total carb and sugar.
The Ingredients are very basic with Organic 74% Cacao Dark Chocolate (Organic Fair Trade Cacao Beans, Organic Evaporated Cane Syrup, Organic and Fair Trade Cocoa Butter, Organic Sunflower Lecithin). Plus, our Natural Phytosterol Esters.
As to whether we will ever do a 90% cocoa extra dark chocolate, the answer is yes, we will be doing a 91% some time next year, but since most folks prefer dark chocolate that is more in the 70% range, we thought it best to start at 74%.
As to the GMO question. We do not use GMO ingredients and despite all the soy bashing, soy is not inherently bad. We would be blessed to be as healthy as those countries where folks abundantly eat soy. Also, our Turmeric now uses sunflower lecithin and not soy, specifically because of the unwarranted paranoia that surrounds any soy ingredients. No food is perfect, but the misinformation about soy and any soy-based ingredient originates with those how have economic interests opposed to soy. One does not have to look far to figure it out. By the way, all our ingredients are also gluten-free.
Last question was whether there will be Special Pricing on CholestaCare and the answer is yes. There will be Special Pricing on all my products with Free Shipping and Handling on all products as well, but there will be only one Today’s Special and that will be ChocoNuvo.
See you tomorrow. Have a good night and sleep well!
Some additional comments
I am sorry if my words on soy were sensitizing, but I did not say that concerns about soy or to be sensitive or allergic to soy is inherently paranoid, but the absolute bashing of soy on the internet and in the media, treating this food as if it were a poison and completely unhealthy for anyone to consume is outrageous, unfair and incorrect. It is simply the work of economic interests that allow such an extreme position to be taken. It is also this seemingly bizarre human need to dogmatically believe that our own way is the only way and everyone must follow our extreme black and white rules or they are wrong. I will avoid politics here and stick to soy, but ultimately, no food is perfect, but soy is not the evil poison many seek to claim it as. In fact, it possesses some of the best research on weight-loss, cholesterol reduction, heart health and, believe it or not, breast cancer risk reduction. In any event, the tiny amount of soy lecithin we had used in the past in our Turmeric contained no soy byproducts, but because of the exaggerated reputation that has been given soy, it was removed. Not because it was bad, but because it was unfairly perceived as such. Soy, like any food can be allergic or sensitizing to certain individuals. It does not make it bad for all individuals. I eat soybeans (Japanese Edamame) frequently and enjoy them steamed or sautéed in olive oil with herbs and spices. I consider soybeans to be a healthy and delicious source of protein, fiber and extremely important phytonutrients. Needless to say, we all know that there are many foods that are sensitizing or potentially allergic to some individuals, but again, that does not make them entirely bad. There are many folks who are allergic to all sorts of foods, such as shellfish, dairy products, nuts and even chocolate, but individual sensitivities or allergies do not make a food toxic or bad. It just makes it ill-advised for that person to consume it and I understand that many people have those issues with soybeans or soy products, but it does not make all soybean products bad. Again, this problem stems for a frequent need in our society to make our way the only way. I recognize there are many ways, so without compromising quality, we offer numerous ways. We make our Secure Meal Replacement with Soy or with Whey Protein. We will soon have a protein powder that will be vegetable, not from dairy. I do this in recognition of the fact that there are numerous paths to the desired result that addresses individual concerns or sensitivities that does not require we label something as bad or toxic. For some people one path is just more desirable than the other. It is not fair that our own personal experience be used to create absolute rules that must apply to everyone and that all others must follow. Most importantly, individual issues with a food do not mean a specific food is harmful to everyone or that something derived from it, is somehow dangerous for everyone. Sadly, that is what the soy-bashers would have you believe. There are powerful interests that spread misinformation and disinformation about soy, but again, soy is consumed by hundreds of millions and perhaps billions of the healthiest people on the planet. No food is perfect, but if you believe much of what has been written about soy, then you would believe it is a toxic, dangerous food, but why then do folks who eat more soybeans and soybean products live longer and healthier lives than we do? Obviously, like any food soy is not perfect, but to the substantial majority of individuals, it is neither toxic nor dangerous. Like any healthy food, it is beneficial to consume appropriately. Of course, this does not apply to GMO soy, which should not be grown and should not be consumed. By the way, speaking of chocolate, most chocolate contains lecithin and, whether declared as such or not, most lecithin is soy lecithin, but as I discussed in my blog post previously, because of concerns about soy (whether valid or not) I have elected to remove the soy lecithin and instead use lecithin from sunflower oil, which is exceptionally neutral.
I will discuss sugar during the show in more detail, but quickly responding to someone saying that evaporated cane sugar is still sugar, I will not dispute that fact, since of course it is, but let’s keep this all in perspective. First of all, I am that person who for the past 36 years has been railing against our country’s over-consumption and addiction to sugar in its various forms, not just in soft drinks, fruit juice and processed foods, but also as sugar that masquerades as seemingly innocuous carbs in potatoes, pasta, bread, white rice, etc. Most folks consume hundreds of grams each day of these well disguised carbs that behave for the most part exactly like sugar in our bodies. Yes, our Dark Chocolate does contain a very small amount of sugar and if it did not, no one would use or enjoy it. But let’s discuss how tiny that amount really is. Let’s compare it to blueberries, which are a low glycemic food that we all consider to be exceptionally healthy. Our 6 gram ChocoNuvo square contains about the same amount of sugar as an only slightly larger serving of blueberries (9 grams). Surprisingly, our ChocoNuvo square contains more fiber than the blueberry. Again, we use only a tiny amount of sugar…less than ¼ teaspoon or less than 1% of the sugar found in a liter of a typical soft drink. Mind you, even those of us who eat the healthiest diets consume sugar all the time and the problem with sugar is not its presence in our diet, but the volume at which it is consumed and generally with foods that often very limited nutrition. Once again, with ChocoNuvo, that tiny amount of sugar comes with a 26-calorie food that is richer in protective compounds than some of the very richest sources, such as green tea, red wine, etc. Again, metabolically speaking this amount of sugar is nominal, but I leave that decision and evaluation to each person to determine for themselves. Moreover, there is extensive research on the benefits of dark chocolate to those with Type 2 Diabetes who, of course, must watch their sugar consumption. This again underscores the low levels of sugar in Dark Chocolate, but again, I leave that evaluation to you and your doctor if you have Type 2 Diabetes. Again, at one gram, the levels of sugar in our ChocoNuvo are truly low, which is no small statement coming from someone (me) who has felt that the abuse of sugar in America is killing us faster than cigarettes ever did. However, like the discussion of soy above, when it comes to diet and lifestyle there are few black and white absolute truths that apply equally to everyone all the time. This is not complex science. We must also consider the realities of the composition of all our food and the extensive research on this specific food when we consider the nominal amount of sugar in this healthy 26-calorie Dark Chocolate square that also lowers cholesterol. Some folks might feel all sugar is bad, but it is essentially unavoidable in our diets and even if we avoid “added” sugar, we are still consuming sugar. Sugar is a fundamental nutrient and it is, of course, not inherently bad. It has been naturally consumed for millions of years. The problem is its abuse. That is not the case with the one gram of sugar in ChocoNuvo. Again, intelligent moderation is the key to good health whether speaking of diet, activity level or attitude. Strict, blind, black-and-white absolutism is not healthy and in my mind, not very fun either. God gave us a wonderful brain and a wonderful world of food options upon which to apply it, so I prefer to be rational, sensible and intelligent in my approach to moderation. We must all listen to our own bodies, minds and conscience. What is right for us might not be right for others. It is something I always try to remember. I do my best to provide useful information and tools and it is up to everyone to make their own independent decisions, this is not about absolute right or wrong, but what is right for you. I hope we all find the healthy and happy path that is right for us.