A couple of months ago, I did a Today’s Special offering a higher potency version of Essential Omega-3. It contains the same fish oils as my Essential Omega-3, but in order to reach the desired level of 1,000 mgs of Omega-3s per two capsules, we placed it in a slightly larger capsule than our standard Essential Omega-3 (830 mgs of Omega-3s per two small capsules). We called it Ultimate Omega-3 because it delivers about 20% more Omega-3s per capsule in a slightly larger capsule. Many folks assumed this was an entirely different formula, but it is not. It is merely a higher potency of total Omega-3 and all-important DHA. It also contains the exact same proportion of proprietary orange essence to neutralize any fishy aftertaste.
The process of coming up with the name for this higher potency Omega-3 formula was not complicated. I just did what I normally do with a formula that is higher potency or more comprehensive, such as Ultimate Eye, Ultimate Acai, Ultimate Women’s Wellness, Ultimate Antioxidants, etc. Apparently, I could have chosen a better name, since by calling it Ultimate Omega-3, many folks thought it contained entirely different fish oils than my Essential Omega-3, but it is not really different at all. It is a blend of the same fish oils and flaxseed oil placed in a slightly larger capsule and it therefore provides 20% higher levels of total Omega-3s and 30% higher levels of DHA. Apparently, by using the name Ultimate Omega-3 I caused confusion, but the only difference is the higher potency, since Essential Omega-3 already uses the best fish oils possible – there was no reason to change. To avoid future confusion here and in the marketplace, I thought that a very straightforward name for this product would be Maximum Essential Omega-3. Such a name clearly lets everyone know exactly what it is: Our Maximum potency version of Essential Omega-3.
The capsules of Essential Omega-3 are approximately 50-60% the size of the typical large Omega-3 capsules you see in stores, but nevertheless they still contain equal or higher potency levels and without the other potential undesirable attributes of store-bought Omega-3s (fishy aftertaste, stomach upset, inferior ethyl ester form, contaminants, etc.). The new Maximum Essential Omega-3 (formerly our Ultimate Omega-3) is in a slightly larger capsule that is approximately 60-70% the size of the typical large Omega-3 capsules you see in stores. Basically, if you want the smallest capsule, but still high potency, choose our Essential Omega-3. However, if you don’t mind a slightly larger capsule (still much smaller than typically large capsules), then choose our new Maximum Essential Omega-3 and get 1,000 mgs of Omega-3s per two capsules. In any case, you can rest assured that both formulas contain precisely the same ultra-pure, high quality fish oils without any fishy aftertaste due to our unique orange extract. The only difference is the higher potency you get with Maximum Essential Omega-3 (formerly Ultimate Omega-3).
Sorry for the confusion and I hope that cleared things up.
Best of health,