I just wanted to respond to a topic I have seen raised recently on the bulletin boards and also heard about from a few inquiries through my Customer Care Center. Specifically, that the Secure flavors have recently changed. This is a topic that I have heard off and on over the years (despite there having been no changes) and the most recent discussions surround our Chocolate and Coffee. Mind you, as popular as the meal replacements are, there are very few inquiries as to a change in flavor, but I just want to assure everyone that we have not changed the flavors that are used in these or any of the other Secure flavors. Obviously, flavor is a very personal and subjective thing and unlike the potency of vitamins and minerals in a product, it is not something we can specifically measure and be 100% certain it is 100% identical. We do our best to make sure that the flavors we use are precisely the same and consistent every time we produce the product, but with some natural materials, like the real cocoa or real coffee powder that we use, it is possible that there can be some natural variation. We do our best to rule it out, but it is always possible there can be subtle variations in flavor. Plus, from time to time our sense of how things taste can change. In other words, taste is a challenge for any company to be 100% perfectly certain it is always identical, but I use Secure too and I think the flavors are remarkably consistent.
As I have mentioned in the past, we put a tremendous amount of work into the development of these flavors (more than a decade) and they have become extremely popular, so we would never just change them suddenly and abandon all that work unless we clearly informed everyone that we were doing so. The flavors are designed to make the people who use the product happy, so we would never make changes to flavor unless they were openly communicated. In fact, we might even keep around the former version for those who love it if the change was dramatic. As you might expect, we are always working on ways to improve the formulas in terms of nutrient content and flavor, but there have been no changes in the flavor composition of the current Secure formulas since I introduced them more than five years ago. So rest assured, there have been absolutely no flavor changes at all to these formulas in many years and I promise that before I make any changes, I will let you know.
Best of health,