Before I discuss our upcoming Ultimate Eye Support Today’s Special and some exciting aspects of the formula and the science, I wanted to first briefly discuss a very important, unrelated subject about which I am constantly receiving questions. I am referring to those three ominous letters – G.M.O. also known as Genetically Modified Organisms. I am just going to cover the basics of the most frequent questions I am asked. Of course, I will be happy to spend more time on such an important topic during a future online web event.
What is GMO? It is when a living organism, which of course includes plants, that had its genetic material (DNA) modified through some form of artificial genetic engineering. Despite companies spinning it otherwise, this modification of cellular DNA could not be any more foreign or different than the normal, natural way plants (and animals) have inherited their genetic material for millions of years, which is through the normal reproductive process.
Does ProCaps use GMO ingredients? ProCaps products where GMO becomes relevant would be our Secure Meal Replacement and our Women’s Wellness, which both contain Soy and despite 90% of the Soy in America being GMO, ours is non-GMO Soy. Similarly, our Whey Protein, ChocoNuvo Chocolate, Ultimate Oat Bran, Ultimate Oatmeal, as well as our Green, Mint and Chamomile Teas are also non-GMO. As a consumer, GMO is most important with foods, since they represent more than 99% of what we put in our body and they are most likely to be made from the most common GMO crops (corn and soy). Moreover, most processed, packaged and fast foods, even those appearing healthy, can contain hidden GMO ingredients. Sadly, at the present time, there is no legal requirement that the maker of a food disclose if there are any GMO ingredients in their product, but hopefully that will change in the future.
Personally, do I eat GMO foods? NO. I avoid them and, given the absence of processed foods from my diet, it is relatively easy to do so. Also, by choosing organic packaged foods, one can avoid GMO ingredients, since the very definition of organic precludes the use of GMO ingredients.
Why do I view GMO foods so negatively? This is a longer and more complex discussion, but briefly, I do this for not just my health, but the health of our planet and the future of our food supply. Most folks might think that I avoid GMO because of what those genetic modifications might do inside my body, but that is the lesser concern. My real issue is more straightforward, since most GMO crops give rise to an even greater abuse of toxic herbicides. I eat organic, not just to avoid my exposure to toxic herbicides, pesticides and other chemicals, but to reduce the billions of pounds of poisonous chemicals used each year. That’s each year! We are literally drowning in these poisons and since most GMO crops are designed to be herbicide resistant, farmers use even more of these toxic chemicals. In other words, GMO crops increase your exposure to herbicides and other chemicals while also accelerating the poisoning of our planet (and us). Finally, the DNA from the GMO crops can contaminate the non-GMO gene pool, thereby irrevocably modifying normal, non-GMO crops and transforming natural plant genetics. Again, this is a complex issue and I just wanted to touch on some of the most common considerations.
How can you tell if your food contains GMO ingredients? Sadly, it is not easy, since agribusiness, food makers and even grocers have opposed informing consumers. In other words, the major players in the food industry oppose food labeling that informs you of the presence of GMO ingredients that you and your family consume. Unfortunately, as I have said before, agribusiness works hard to keep us ignorant, overweight and unhealthy. In this case, ignorance is not bliss and we cannot make healthy decisions unless we are informed, but powerful economic interests have been lobbying against more informative labeling. Clearly, the major food companies know that if consumers had a choice, they would choose to avoid GMO ingredients, which I suppose is why they prefer to keep us ignorant.
Again, this is not meant to be an exhaustive discussion of GMO, but some brief responses to frequent questions about this very important topic. Our health, and that of our children and this planet, depends on our being permitted to be informed consumers. Currently, we are condemned to remain ignorant because powerful economic influences prefer we remain ill-informed and without a choice. As I always say, the more you know, the healthier you can be but in this case, they do not want us to know. Again, please understand that we have only scratched the surface here, so this discussion will continue.
Now, let’s talk briefly about our eyes and how diet, lifestyle and supplementation directly impacts vision and eye health:
When I was writing about Omega-3s last week, I was fascinated at how much the conversation has changed over the last 3+ decades. The science and research back in the 1980s focused on heart health and today, it has evolved into a discussion of their essential role in so many body systems, but particularly for a healthy brain and eyes where Omega-3s are a primary structural molecule. Interestingly, as much as the science and discussion on Omega-3s have changed over the past 3 decades, it has changed even more dramatically when it comes to our Ultimate Eye formula. In fact, if we look back at our first vision formula more than 30 years ago, today’s key ingredients were absent – Lutein and Zeaxanthin. About a decade later, some 20 years ago, we were among the first to include Lutein and Zeaxanthin in our products. Not that long ago, a typical store-bought eye formula was nothing more than vitamins A, C and E and generally in their improper chemical forms. Although these have now become secondary ingredients in an eye formula, we have always delivered them in their proper forms; ie, natural carotenoid vitamin A (no preformed vitamin A), non-acidic vitamin C and gamma tocopherol vitamin E. If you only consider those basic ingredients, there is no other eye formula that delivers them in their proper and most beneficial forms. But that is only the start of our Ultimate Eye formula.
If we look at the science for a vision formula three decades ago, you would learn about antioxidants helping to protect fragile eye tissues from light-induced oxidative damage. That is still a vital benefit today, but only the beginning of what an exceptional eye formula can deliver. Even decades ago, we included Bilberry Extract, because of the traditional research regarding its role in night vision. In fact, British Royal Air Force pilots used Bilberry jam during WWII for its night vision benefits. Science has since informed us that the anthocyanins that provide Bilberry’s deep purple color, promote the regeneration of the visual purple portion of the human retina, and thus its role in night vision. Since that time, we have also added several other ingredients to our Ultimate Eye, most importantly, Lutein and Zeaxanthin. The science regarding the benefits of these two ingredients only continues to expand rapidly. The simple fact that the highest concentrations of Lutein and Zeaxanthin in the human body are present in the retina and macula of the eye would be compelling without even considering their role in healthy vision. When we first included Lutein a couple of decades ago, and Zeaxanthin a few years thereafter, we focused on their long-term benefits protecting fragile eye tissues, since they act as an optical filter against damaging high energy light. That was an exciting opportunity, but the news is even better today, since we have now learned that Lutein and Zeaxanthin are not just protecting our eyes, but part of the actual visual system of our eyes.
Our vision begins to changes even in childhood and the optical pigments Lutein and Zeaxanthin can improve our visual accommodation (the ability to change focus from near to far), our tolerance to glare and bright light, as well as our ability to adjust from dark to light (and light to dark). Lutein and Zeaxanthin enhance the quality of our vision and our ability to adapt to these age-related changes in both the short-and long-term. As clear as the latest science speaks about these ingredients, the reviews speak even more clearly with over 1,200 5-Star Reviews and a 4.6 Star Average. These reviews are the ultimate proof for our Ultimate Eye. Like all our products, we have continued to improve it over the years and tomorrow’s once-per-year Today’s Special will be at our best pricing. Also, one should always remember that as essential as our Ultimate Eye is for your eyes, the healthiest lifetime vision requires a healthy diet and lifestyle, which means no smoking, always wearing sun protection, eating a diet rich in green leafy vegetables, colorful fruits and frequent cold water fish. Of course, one should always be sure to go to the doctor to have the health of our eyes and vision checked regularly.
It all starts tomorrow, Saturday with a brief sneak peek at the Today’s Special at 8 PM Eastern Time followed by a one hour variety show at 11PM Eastern Time and the Today’s Special at midnight on Sunday. We will then be back at noon and 8 PM Eastern Time on Sunday. Also, we will have a special bundle with the Today’s Special that includes Astaxanthin – the perfect addition for those of us spending too much time in front of our computers, smart phones and other devices.
See you tomorrow.
Best of health