ChocoNuvo was introduced last December and was again featured in March. It then went away due to summer heat. Those two brief appearances have seen it become one of our most popular products with already more than 1,000 reviews. Everyone seemed surprised that Dark Chocolate could be so creamy and delicious and that it could so effectively lower cholesterol. But for me, even more important than the wonderful reviews have been the countless suggestions on how to make ChocoNuvo even more enjoyable. I often say during my shows that the people who use our products are our Product Development team, so as a result, I have always paid careful attention to your suggestions. So, I have heard your recommendations and I am confident we have addressed the two on the top of the list. Specifically, we are adding two new varieties or “Intensities” for you to enjoy that are just as delicious and that will lower your cholesterol just as effectively as the Original 74% Dark ChocoNuvo:
- “Milk” Dark Chocolate. The most popular request we received was for a ChocoNuvo that, although still Dark Chocolate, could taste so close to Milk Chocolate that you might actually believe it was Milk Chocolate. That is our new ChocoNuvo 66% and Muriel swears it is. It was designed to be the first healthy Dark Chocolate to satisfy the taste buds of someone who loves Milk Chocolate, but without any milk or dairy.
- “Extreme” Dark Chocolate. The second most popular request came from serious dark chocolate lovers who wanted the richest, darkest chocolate experience with the creamy texture of Milk Chocolate, but without the bitterness of Ultra-Dark Chocolate. That is our new ChocoNuvo 91%. It is the first Extreme Dark Chocolate with the creamy texture of Milk Chocolate, but Ultra-High 91% levels of cocoa solids.
These two new ChocoNuvo “Intensities” result from my having tasted literally hundreds upon hundreds of different blends of cacao beans and varieties of Dark Chocolate over the last year or so. Whatever your taste preference, I am sure you will be happy. Of course, our two new varieties will lower cholesterol just as well as the original 74%, and our unique process ensures they have the melt-in-your-mouth creamy texture of Milk Chocolate. We will continue to offer our exceptional 74% Dark Chocolate, but for those seeking a Milk Chocolate experience from their Dark Chocolate, we have added our 66% Dark Chocolate. I just call it “Milk Chocolate without the Milk, but all the benefits of Dark Chocolate.” It will be every Milk Chocolate lovers’ healthier new favorite. Now, for those of you who are super-serious about your healthy Dark Chocolate, I tried to create something at greater than 80% cocoa solids and was surprised to arrive at a non-bitter, creamy textured 91% Extreme Dark Chocolate. Its rich dark flavor will still feel like creamy Milk Chocolate in your mouth, but without the dry, bitterness of typical Extreme Dark Chocolate. We planned on introducing these new Intensities next October (after summer), but frankly, we had no idea which ones you’d prefer, so I wanted to find a way to gather feedback on your preferences to plan our fall and winter production. In short, we had to figure out how to ship chocolate during the summer to hear your experiences and preferences.
As difficult as creating these two new Intensities of ChocoNuvo might have been, it almost seemed easy compared to figuring out how to perform summer shipping. In fact, one of the world’s largest chocolate makers created a contest with a huge reward to help them figure out how to securely ship chocolate in summer. This was not going to be easy to accomplish, but since we truly make our ChocoNuvo “on demand,” we needed some feedback on your preferences to see how much to produce of each “Intensity” this fall and winter. As I mentioned last March, ChocoNuvo was going away for the summer since, like most companies, neither HSN nor PCL could securely ship chocolate during the summer. However, our need to understand your preferences encouraged us to make this summer shipping project a challenge for everyone at ProCaps – especially me. We have been working on it nonstop all year and I am pleased to say, we have arrived at a solution. It is a very costly solution, since it involves multiple cold packs inside each container and Second Day Rush shipping of some heavy boxes, but it is something we are prepared to do for a small number of orders during a couple of brief airings over the next two weekends (or for as long as our limited supply lasts). By the way, despite the rush shipping, cold packs, heavy boxes, etc., this limited trial of ChocoNuvo will come with Free Shipping and Handling. It will also have Special Birthday Pricing. It will only come in one size (100 Squares) and you can choose from any combination of 66%, 74% and 91%. Your first bottle will be at Birthday Pricing and any second bottle will be at $10 off Birthday Pricing and any third or more bottles will be at $20 off Birthday Pricing. We simply ask that you try to limit your purchase to 3 bottles per household, so as many folks as possible can try the new Intensities. The purpose of this very, very limited offer is for you to share your preferences and thereby help us plan our production for the fall and winter. All I ask is that you be kind enough to share your preferences about the ChocoNuvo Intensities in terms of what your orders might be in the future. You can call us to let us know your preferences at 800-800-1200 or by the end of this month, we will have a special page at ChocoNuvo.com where you can provide your taste preferences and thereby help us plan our production for the fall and winter.
The ChocoNuvo will not be shipped until the end of July because of the extraordinary preparations and lengths we must go to in order to make this possible. Because, like most companies, HSN does not have the systems in place to ship chocolate during summer, therefore these orders will be shipped directly from ProCaps Laboratories. Moreover, since we also do not have the systems to do this, we will, for this one-time event, install an enormous tractor-trailer sized freezer in our facilities. We will then place a few thousand bottles of all 3 Intensities of 100 Square ChocoNuvo with 3 cold packs inside each bottle (the cold packs work better if placed inside the bottle) and those bottles will then be pre-frozen before they are shipped to you. But I am not done. Because we are in the desert in Henderson, Nevada in the middle of summer, we will then wait until nightfall and each evening load those frozen bottles of ChocoNuvo into a special refrigerated truck that we will drive directly to the UPS facility at the Las Vegas Airport. In short, we are taking no chances at all. These orders will come packaged in special white, higher insulation recycled and recyclable corrugated cartons. Despite the extraordinary costs of doing this, we are shipping these to you Free using Second Day Air (which normally costs us almost $20 per container!). As I said, you will be able to choose any one, two or three bottle combinations of the 66%, 74% and 91%. There will be Special Birthday Pricing, additional savings on the second and third bottles and most importantly, Free Shipping and Handling. If you order, I encourage you to share your preferences with us, since that was the purpose of this Special Summer Offer. Thanks in advance!
Wow…I intended this to be a very brief blog post, but as usual, I got carried away. I look forward to seeing you on Saturday evening at 11 PM and for our Today’s Special at midnight. There will also be a Sneak Peek at the Today’s Special at 8 PM Eastern Time tomorrow. The ChocoNuvo Special Offer will air at approximately 11:30 PM Eastern Time for approximately 8 minutes. See you then.
Best of Health.