First of all, I want to make it very clear that I have nothing to do with the Sensa weightloss product seen on HSN. My company does not make Sensa and I would never endorse it. One of the great freedoms we enjoy as Americans is an unlimited array of products we can buy. Equally important is our right to be protected from deceptive products and misleading advertising. According to the Federal Trade Commission (FTC), weightloss scams are consistently the #1 area of consumer fraud and as a result, both the Food and Drug Administration (FDA) and the FTC have established clear guidelines for weightloss products. The classic weightloss scam is pretty basic: The advertiser claims that losing weight is “simple and easy” and that their product is a “revolutionary breakthrough” that allows you “to lose weight while you still eat all your favorite, best tasting foods” and “you don’t have to change anything, since their product does all the work for you.” When we read those claims, they sound ridiculous, but as part of a carefully choreographed broadcast coming from a skilled celebrity spokesperson, they are incredibly powerful and convincing. Sadly, the above claims sound all too familiar and when you add some impressive before-and-after pictures and a parade of heart-wrenching live testimonials, you forget the silliness of those exaggerated weightloss claims and the next thing you know you’re buying Sensa. And who could blame you? Simply stated, given the very clear position of the FTC and FDA on weightloss, Sensa is a false and misleading weightloss product.
For those of you who have inquired as to the safety of Sensa, you need not worry. Sensa appears totally safe. Just equally totally useless. None of its ingredients pose any health risk nor for that matter, any apparent weightloss risk. All the ingredients in Sensa are GRAS (Generally Regarded as Safe) and although the folks at Sensa claim it is “clinically proven,” my research department has been unable to find a single published, peer-reviewed clinical study showing weightloss resulting from Sensa or any of its ingredients. Reading their label, the first three ingredients in Sensa are Maltodextrin, Tricalcium Phosphate and Silica. Maltodextrin is a corn-derived, sugar-based carbohydrate that is a common calorie source in energy drinks. Maltodextrin is a calorie-containing sweetener and Sensa can only say it has no calories, sugar or carbohydrate for the technical reason that its serving size is so small. Nevertheless, the primary ingredient in Sensa is a complex sugar from corn. Maltodextrin plays no weightloss role in Sensa and it likely acts as a carrying agent. The next ingredient in Sensa is Tricalcium Phosphate – an inexpensive form of Calcium that plays no weightloss role in Sensa and is likely used as an anti-caking agent. The third ingredient in Sensa is Silica (Silicon Dioxide), which plays no weightloss role in Sensa and likely acts as a drying agent. The rest of Sensa is some barely noticeable flavors and trace amounts of two colors. Given that half of Sensa’s powder is likely Maltodextrin costing less than $1 per pound, plus Tricalcium Phosphate and Silica costing about $2 per pound, as well as some flavors and traces of color, Sensa powder is likely very inexpensive. Since a month’s supply of Sensa is less than one-eleventh of a pound, it appears likely that it contains less than a dollar of powder. The math is simple, but unless there are ingredients not stated on the label (illegal to do), then excluding the cost of the package, a 30-day supply of Sensa contains well under a dollar of powder, yet sells for almost $60. Wow! Apparently, the only thing more astounding than their weightloss claims is the extraordinary price they get for seemingly ordinary ingredients.
By the way, Sensa is not my competitor, since weightloss is not my focus at all and I don’t make appetite suppressants, but even if I did make an appetite suppressant, how could anyone compete with a magical powder with remarkable powers to alter brain chemistry and hormones? According to the folks at Sensa, their powder can hardly be tasted or smelled, yet it rapidly goes to the brain and affects the taste and smell centers in the brain. It then stimulates the hypothalamus, which stimulates the pituitary, which causes a secretion of hormones that suppresses your appetite causing feelings of fullness. Apparently, Sensa does all these things to your brain, endocrine system and hormones instantly and unconsciously, since it all happens while you are eating and without your being aware of your tasting it or smelling it. Your appetite is magically reduced by just sprinkling trace amounts of some ordinary chemicals on your food. If it weren’t so far-fetched, then their own description of how Sensa works would sound more like a drug than a supplement, but I will leave that determination to the experts…and you should not waste your hard-earned money on a weightloss scam.
Best of health,