It is hard to believe, but it has been more than 30 years since I first introduced our Essential Omega-3 back in the 1980s. Even more difficult for me to believe is the fact that it has been almost two decades since we did our first Essential Omega-3 Today’s Special at HSN. Time truly does fly! If you have enjoyed this formula over all those years, then you have observed the consistent improvements we have made to its quality, potency and value. What is most exciting to me is that when I first introduced the formula we were singularly focused on heart health, and those of us enjoying its benefits had no idea that the next few decades of scientific research would go on to demonstrate benefits to eyesight, brain function, emotional health, bone health and more. It reminds me of what I often say when contrasting a sensible approach to vitamins to that of taking drugs. With drugs, we hope they do what they need to do with the least damage and the fewest side effects possible. With a sensible approach to essential nutritional supplements, we do not expect to cure a disease, but to fill a known nutritional gap and, because of the way the human body works, when we fill that gap, we get to enjoy wide-ranging “side benefits” and NO side effects at all. Despite aggressive claims by many promoting Omega-3 fat, these essential fatty acids are not drugs that treat or prevent heart disease, age-related macular degeneration, senile dementia, Alzheimer’s disease, Depression, etc. That is unfair and very misleading to say. Correspondingly, we do not view Calcium and Vitamin D as a cure for osteoporosis, but what they are, without question, is the structural and functional ingredients our body requires to build and maintain healthy bones. Omega-3 Fatty Acids are an essential structural and functional component of the most vital organs and systems in our body and, to the extent they are unavailable from our diet, it is incumbent upon us to ensure that our brain, eyes and cardiovascular system have a steady supply. We are not treating a disease but, for instance, in the case of our brain, we provide the Omega-3 Fatty Acid DHA because it makes up the majority of the dry weight of our brain. Moreover, in terms of our eyes, the highest concentration of DHA in the human body is found in our retina and its macular region. We might not think of our brains and eyes as being fatty structures, but they absolutely are and they rely on an abundance of the Omega-3 Fatty Acid DHA to maintain their healthy structure and function. This only scratches the surface of the vital role these essential fatty acids play in our bodies and I will elaborate further on my shows tomorrow night and Sunday.
So here we are some 30+ years later and those of us who were wise enough to enjoy the benefits of our Essential Omega-3s for heart health “back in the day” are now being rewarded with the knowledge that, for decades, we have also been nourishing our most vital systems throughout our bodies including our brain, eyes, bones and even the healthy radiance of our hair, skin and nails. The science is compelling and easy to find online or at the National Research Database at PubMed.gov. You can just type in “Omega 3” followed by words relating to almost any body system, organ or health issue (e.g., cancer, eye, brain, dementia, depression, heart, liver, breast, prostate, bone, etc.) and you will find a fascinating abundance of research. As I always say, the more you know, the healthier you will be. Again, this is not to view Omega-3s as a cure, treatment or prevention for disease, but simply acknowledging their inescapable structural and functional role in the human body. If one considers the vital structural and functional role of these essential fats against their insufficiency and deficiency in our diet, we are left with the inescapable conclusion that we must either dramatically change our diet or take a supplement. Experience has taught me how difficult it is to make even small changes in our diets, so clearly the 5 seconds necessary to take a capsule that costs pennies a day is the most practical solution to this major health problem. That would seem like a simple solution if all Omega-3s were made like ours but, sadly, most are distasteful products that are large, hard-to-swallow capsules that cause upset stomachs, nausea, fishy aftertaste and fishy repeats. In other words, most Omega-3 supplements are not a desirable solution to replace the Omega-3s we lack from our diet and therefore are not consistently used.
It pleases me that decades after the introduction of our first Essential Omega-3 formula, our capsules today are even smaller and more gentle, yet higher potency and surprisingly more affordable. How many products provide greater benefits today than they did a few decades ago? And are also less expensive?! Although I am very proud of the 4.7 Star Rating and thousands of 5-Star Reviews that our Maximum Essential Omega-3 has received, I remain most enthusiastic about the constant evolution of the science. In a few decades, Omega-3s have gone from being a heart-health supplement to an absolutely essential and foundational ingredient for brain and eye health – not to mention bone health, mental function, mental outlook and beauty. In looking at the science, I would have to say that as much as we have continuously improved our Maximum Essential Omega-3 over the decades, the Research and Science has also independently improved. Most importantly, our product is even easier-to-swallow, gentler and more affordable than ever before. I look forward to talking more about the history, evolution and benefits of Omega-3s in light of all the latest science. The abundant research makes it one of the most enjoyable ingredients for me to discuss. Also, I am not aware of any other companies that have so passionately advocated Omega-3s for as long as we have nor made a product that delivers all the benefits as trouble-free as our Essential Omega-3.
See you tomorrow at 11 PM Eastern Time (Saturday night), then we will formally kickoff the Today’s Special at midnight and continue throughout the day on Sunday. Also, since so many folks go to bed before midnight (as I normally do), I have once again made a home video (with Link) that provides a sneak peek at the Today’s Special airing at 8 PM Eastern Time on HSN. The video will also be available on HSN.com until midnight. Of course, our Today’s Special and all our products will come with FREE Shipping and Handling throughout the weekend, and our Today’s Special will be at its best pricing of this year…or any year for that matter. Enjoy!
Best of Health.