I must apologize for the confusion regarding the inception date of my new ESSENTIAL-1 multivitamin, since clearly I am the source of that confusion. When I was on HSN just a few weeks ago talking about ESSENTIAL-1, I emphasized how this formula was brand new and yet several folks pointed out that they purchased it in 2008 and they are correct. Back in 2008 you could purchase ESSENTIAL-1 directly from my company, but it was not today’s ESSENTIAL-1, since it was still a work in progress, but I had chosen to make it “quietly” available at my company. The 2008 version of ESSENTIAL-1 contained no Gamma Vitamin E (only Alpha Tocopherol) and as a result, it was not finished and not yet suitable for full roll out or introduction on HSN. First, I would need to figure out how to include dry Gamma Tocopherol in the finished formula. Frankly, I would have loved to have brought it to HSN sooner, but until it was a fully finished product that met my standards, it would remain only quietly available. The 2008 version was still far superior to every other single pill multivitamin on the market, but I was not yet happy nor was I finished with it. As a result, I did not make it available on HSN. Nevertheless, the handful of folks who found it on my website loved it so much that I became truly committed to figuring out how to get Gamma Vitamin E into a single capsule daily product. We continued to work on the Vitamin E challenges and toward the end of last year when we succeeded in adding dry Gamma Vitamin E to my new COMPLETE multivitamin, the next step was to test and to determine if it would also be possible to include that same technology with ESSENTIAL-1 despite the severe limitations of a single capsule. To make a long story short, after much work, we succeeded and the result is the ESSENTIAL-1 formula that you saw me proudly present on HSN only weeks ago from my facilities. Two years ago, ESSENTIAL-1 was still by far the best formula of its kind, but my extreme standards were not yet satisfied. Today I am incredibly proud of this unique formula. Best of all, apparently I am not alone in my thoughts, since it now has over 60 reviews at HSN.com with an almost perfect 4.9 stars! Wow! Thank you so much!
By the way, many of you have suggested that as a public service this product should be made available in retail stores as an alternative to their standard, artificially colored, lower potency, tableted multivitamins. As you know, I have never had a desire to see my products on retail stores shelves, but as many of you have pointed out, “the public deserves options,” and this might be a bit different so I promise to consider this in the future.
Best of health.