It appears there’s some controversy regarding pricing on our TruQ10, which is a specialized version of Ubiquinol. Apparently, pricing on that product was high enough to warrant criticizing my company and calling me greedy, etc. Wouldn’t a simple question suffice? I still remain in awe of the anger that gets expressed on some blogs and forums. One would think that we could ask a question or express our feelings without being insulting or angry. We are likely typing in the comfort of our home, so why are we so hostile? Anyhow, as I have said before, we are not solving world hunger or the global economic crisis, so what is the source of all these intense emotions about Ubiquinol – an ingredient that was not even available until a year or so ago. I always remember my parents’ words, “if you don’t have anything nice to say, then don’t say it.” Well that won’t quite work, since it is important to share even negative thoughts, so why not add to the above, “If you have something that is not nice to say – just say it nicely.”
Anyhow, back to Ubiquinol. I have always taken pride in our very competitive pricing notwithstanding the fact that we make our products without the use of manufacturing additives of any kind and that we also do so entirely using solar energy. In most cases we are lower in price than lesser quality products and the more you learn about our products and their unique and/or extra ingredients and their technology – the better you can understand the exceptional pricing. There is no better example than our TruQ10 (Ubiquinol). On the surface it is much more expensive than other Ubiquinol supplements and many of you have pointedly compared it to a discounter’s Ubiquinol at a fraction of the price, but the products could not be any more different. First of all, it is important to remember that unlike CoQ10, Ubiquinol is extremely unstable and it is that instability that gives Ubiquinol its higher bioavailability and bioactivity in our bodies. While CoQ10 is perfectly stable in virtually any environment, if Ubiquinol was left sitting out in the air, it will lose virtually all its potency in a matter of moments. My TruQ10 product and the discounter’s Ubiquinol product are simply two very different approaches to solve that same problem of instability. Their approach was to simply dissolve Ubiquinol powder in some very inexpensive oils with some specific reducing agent, such as Ascorbyl Palmitate to preserve Ubiquinol’s potency. My approach was a bit more complicated and it involved our developing a patented micro-beadlet that allows the Ubiquinol to remain in its natural, dry powder state, since the micro-beadlet protects the Ubiquinol. We can then use this beadlet in a powdered formula or even in foods for that matter, since it is not dissolved in oil and does not need to be sealed in a softgel capsule. It is remarkable technology that we borrowed from the pharmaceutical industry, but needless to say, the cost of this micro-beadlet is very high and it more than doubles the cost of our TruQ10 versus Ubiquinol.
Given the rapid rise in the popularity of Ubiquinol the cost of our making our beadlet will go down slightly, but it will still remain more than double the price of Ubiquinol in a softgel, so thanks to you, we are now developing an affordable Ubiquinol softgel. As with all our products, it will be of the finest quality and at an incredible value price, since our new 50 mgs Ubiquinol softgel will likely sell for about half the price of our 30 mgs TruQ10 beadlets. As always, I will do my very best to offer the most exceptional quality at the most reasonable price.
Now, here is where you can provide me some great suggestions. Rather than simply placing the Ubiquinol in a tiny softgel with some inexpensive oils, which are of no benefit to you, I thought I would develop Ubiquinol that delivers some of the oil-based ingredients you already seek, such as Essential Omega 3s from Fish and Flax or Gamma Vitamin E or Phosphatidyl Choline, etc. In other words, every time you take your Ubiquinol, you would also get beneficial bonus ingredients. In our development process, I am leaning toward Omega 3s, but I welcome your feedback.
I greatly appreciate those of you who raised this issue, since it pointed out that interest in Ubiquinol had reached a point where it warranted the development of an affordable Ubiquinol softgel. I also might consider offering not just a 50 mgs, but a 100 mgs if you recommend it. Again, please let me know.
By the way, that competitor whose products and prices on Ubiquinol softgels were mentioned does use Kaneka Ubiquinol. Kaneka is actually the only maker of Ubiquinol and the world’s finest and most trusted maker of CoQ10. Sadly, that same competitor is likely not buying Kaneka CoQ10 and is purchasing less expensive Chinese material to make their standard CoQ10, since the Kaneka logo is not seen next to their standard CoQ10 product. I just thought that might provide an interesting insight. Most companies have only recently discovered CoQ10 and they go to the cheapest source, but in a quarter century of making CoQ10, I have only used Kaneka material. I have never compromised the quality of the products you use to purchase other material.
In closing, for those of you who want to enjoy the benefits of Ubiquinol, but my TruQ10 was just too expensive, we will soon be making the finest quality, economical Ubiquinol in a new softgel and you will be able to enjoy it at a small fraction of the price of our original TruQ10.
Thanks and best of health.