First of all, I must apologize for the long delay between blog posts. I enjoy writing articles for my blog, but because I do it personally (no ghost writer), my recent increased workload at ProCaps Labs has left me with little or no time to write blog posts. We are working on putting together a portable video setup, so I will be able to record video blogs quickly, wherever I am, that you can watch or listen to anywhere at your leisure – whether on your phone, tablet, desktop, laptop or even your TV. Again, my sincere apologies for the lack of blog posts, but I am happy to have finally found some time to sit down and write this article, which will briefly discuss the latest very controversial headlines about some vitamins found in retail stores and of course, also introduce you to our exciting, upcoming April Today’s Specials.
So let’s start with some of these crazy headlines of late that would have you believe that all botanical products sold in major retail stores do not contain the ingredients promised on the label and might also contain a wide range of undeclared and undesirable contaminants and allergens. Sounds pretty extreme to me, and although the supplements sold at retail in mass market stores have never been my favorites in terms of their quality for any number of reasons, in this case, I think there may be some misleading headlines resulting from an overzealous and misinformed NY Attorney General. The story is still developing but it seems peculiar to me that apparently the NY Attorney General has refused to share his “science” or data with the companies whose products he so publicly and freely disparaged. In the prior sentence I put the word “science” in quotes, since instead of using the established testing methodologies of USP or other regulatory bodies that would be viewed as valid by FDA, USP, NSF or others, this NY Attorney General used an unproven and ill-advised “DNA fingerprint” test to identify ingredients in these botanical products. Clearly the NY Attorney General did little research himself and has little or no scientific background, or he would have performed tests deemed valid by the FDA or other regulatory bodies. Also, the NY Attorney General would have realized that DNA is among the most fragile and delicate component in any living material, and in most cases would be completely removed or destroyed when creating a standardized botanical extract. In other words, he was looking for something that would not be found. In short, if one did this silly DNA fingerprint test on the world’s finest botanical extracts, one would likely find no DNA fingerprint at all from the source plant; however, if one performed a more sophisticated analysis using HPLC (high performance liquid chromatography), the product would pass with flying colors, exhibiting all the key targeted protective compounds derived from the source plant. When you consume a botanical extract you seek the important beneficial, protective compounds and not some random residual fragments of damaged DNA. For example, if one looked at the best extracts in the world delivering beneficial compounds from botanicals, such as EGCG from Green Tea Extract or Anthocyanins from Bilberry Extract or Proanthocyanidins from Grape Seed Extract, one would likely not find the DNA from the tea plant or the bilberry plant or the grape plant. You would be using the finest extracts in the world, but it would fail a test that has nothing at all to do with the quality of that extract, which simply begs the question, “why would the NY Attorney General use such an invalid protocol (when there are proven, valid and accepted tests available) and then promote and disseminate the results in a fashion that would end up making headlines in every media source in America?” It seems to indicate another agenda or some bad judgment or ethics or all of the above; however, I will leave the answer to that question to you. But we are not done with this story yet, since the NY Attorney General also claimed that these products were contaminated and adulterated with all sorts of undeclared ingredients and allergens. Once again, it was the DNA fingerprint test that supposedly found all sorts of undeclared contaminants, adulterants and allergens in these products; however, it is my understanding that this DNA fingerprint test did not give any indication of quantity, so it could have been trace amounts in the level of parts per million or less. Mind you, I am not trying to defend these retail mass-market products, since I have never cared for their ingredients and additives nor their manufacturing methods, but this DNA fingerprint is not how you criticize or validate the contents or the quality of a botanical supplement. In closing, it seems as though a NY Attorney General who apparently had little knowledge of the supplement industry achieved major headlines using testing methods inappropriate for the conclusions drawn. Interestingly enough, there are numerous established testing methods he could have used, but for some strange reason he chose not to. Lastly, as much as these headlines were misleading and exaggerated, it should only provide further confidence in ProCaps’ products due to our total absence of additives and rigorous in-house testing and analytical methodology. Our singular focus is the “Purity, Quality, Integrity and Effectiveness” of every formula we make. Those are the words I carefully chose and decided to put on every bottle of my product for 36 years and it is fascinating how important those words are today.
Speaking about purity and quality makes for a perfect transition to this weekend’s Maximum Essential Omega-3 Today’s Special. Our Omega-3s have always been unique in a number of respects. First of all, we only use fish that have been harvested in an independently certified environmentally sustainable fashion. We also ensure purity that exceeds the highest standards of any world regulatory body. We then make sure that our products only contain the natural form of Omega-3s rather than the synthetic form used in most products. We also focus on the most important of the Omega-3s – DHA, and still provide high levels of EPA and other natural Omega-3s. Lastly, we have mastered the ability to deliver the world’s finest Omega-3s without any fishy aftertaste, repeat or stomach upset. In short, there is no better Omega-3 supplement in the world. In fact, as good as it is, we just made a subtle improvement to the formula, since we were able to deliver the same ideal amount of 500 mgs of Omega-3s per capsule and significantly reduce the size of the capsule, making our already easy-to-swallow capsules even easier to swallow. Even better, it is available at our best pricing ever and with free shipping and handling.
I probably do not need to emphasize the constantly expanding research on the benefits of Omega-3s. However, the science continues to grow dramatically with thousands of published articles attesting to the myriad of benefits from a diet rich in Omega-3s or their intelligent supplementation. Moreover, the research is unequivocal regarding the superiority of our natural triglyceride form of Omega-3s and our emphasis on DHA. When I first introduced Omega-3s over 30 years ago (long before most companies), we were focused on heart health, but today the critical role of Omega-3s in brain and eye health is absolutely inescapable. In fact, there are dozens of studies discussing the role of Omega-3s in postponing or reducing age-related changes in memory and mental function, as well as promoting positive mood and outlook. This is the kind of news that should find everyone consuming cold-water fish or a quality supplement. Also, and not surprisingly, given the fact Omega-3 DHA is most highly concentrated in the retina and macula of the eye, there are a multitude of studies attesting to the role of Omega-3s in protecting against degenerative changes in the retina or macula of the eye. This is even more scientific encouragement for us to embrace a diet rich in healthy fish or an intelligent supplement. Sadly, an intelligent Omega-3 formula is not that easy to find, since the typical formula contains poorly absorbed ethyl esters and lower levels of all-important DHA. Making matters worse is the fact that ordinary supplements typically offer a fishy aftertaste or cause an upset stomach due to their inferior ingredients and composition.
As I have said before, if you would like to feel great about taking Omega-3s, all you need to do is glance at the research. The more you know, the healthier you will become, so I am happy to help you find the research. There is no need to believe me, since the research is so clear and compelling. Three decades ago, I was already excited about Omega-3s, but today, the research is 1,000x more compelling. If you want to be as convinced, just go to the National Institutes of Health website at www.pubmed.gov. At the search box, you can type in the words “Omega 3 and Heart” or “Omega 3 and Brain” or “Omega 3 and Eye” and you will find many thousands of results. If you type in a search for Omega-3s combined with health conditions, such as Heart Disease, Stroke, Depression, Dementia, Alzheimer’s Disease, Macular Degeneration, Diabetes, Hypertension, High Blood Pressure, etc., you will find hundreds, if not thousands, of research results. In short, Omega-3s are now a serious scientific and medical focus. Also, I have been offering them for over 30 years, so they are not a recent fad, but a respected essential nutrient that is terribly deficient from the American diet. My passion for discussing them comes from the knowledge that they can make a profound difference in our health.
So please try to tune in this Saturday at midnight and all day Sunday, when I will introduce our new, even easier-to-swallow Maximum Essential Omega-3. There is no other Omega-3 formula like it available anywhere. Our products provide a natural balance and form of Omega-3s that are also contaminant-free, sustainably harvested and that always come in small, easy-to-swallow capsules that will never leave a fishy aftertaste or cause an upset stomach. By the way, we also make an exceptional Krill Oil product, which although excellent, does not contain the same high potency of Omega-3s present in our Maximum Essential Omega-3. Even the best Krill Oil contains much lower levels of Omega-3 and possesses 1% of the research of fish oil. Ultimately, along with the science, nothing speaks more clearly than the voice of those who experience our products and with well over 1,900 5-Star reviews, it is rated an almost perfect 4.7 Stars. It is hard to believe that a fish oil formula can be so perfectly loved, since most folks love to hate their nasty Omega-3 “horse pills”. I am proud that everyone loves our small, mild, easy-to-swallow capsules, which have gotten even smaller and, of course, have absolutely NO fishy aftertaste.
I look forward to seeing you this weekend and I will write a blog post next week prior to our Ultimate Eye Support Today’s Special. I will also mention it on-air this weekend, since one cannot discuss Omega-3s and eye health without talking about the two vital optical pigments (Lutein and Zeaxanthin), which are essential for vision and, like DHA, are all concentrated together at their highest levels in the retina and macula of the eye. I will elaborate further next week and in my next blog post.
I hope to see you this weekend.
Best of health.